730 days later
September 04th, 2010JMango ‘officially’ turned two on Thursday 22 April 2010.
I say ‘officially’ as this is the 730 days since incorporation as opposed to the time Duc spent at Deloitte developing the initial concept, which was approximately 18 months earlier.
One of the most quoted urban myths about starting a business is that “90% of them fail in the first year”. Now I’m not sure where this originated from or what the actual figure really is, but the fact remains that starting a business is never easy (which has been made even more difficult with the effects of the global financial crisis in the past two years).
Therefore, given that JMango opened its doors just prior to the world markets beginning their downward spiral, to be flourishing in its second year is a major achievement of which we are all proud.
Since April 2008, JMango has spread its message to all corners of the globe, including North and South America, Europe and Asia. It now has offices in Australia, Holland and The Philippines and has grown from 3 employees to over 15 with this set to triple in the next six months.
The platform itself is continuously involving, now offering developers unprecedented functionality and reduction in development times. In addition to the core JMango development platform, we have also developed several key turnkey products in the areas of mobile commerce, mobile bookings, tickets.
On the business front, JMango has partnered with some of the worlds biggest brands including DENSO and Associated Press, with many more to be announced in the coming weeks.
Outside of JMango (and perhaps most importantly), we have also started to see both the users and the business world open up to the possibility of mobile. Apple started the phenomena with its App Store, but slowly people are beginning to understand how powerful the medium can be.
It has been often described as the 4th screen, but it is much more than that. It is the most personable, interactive and available screen we have.
It will become the “remote control of our lives”. Given how far attitudes and technology has come in the last 2 years, I doubt it will take another 2 before this is realised.