Critics Shine Spotlight on IPhone obsession

Leading Australian advertising industry publication Ad News has published a feature story on June 18, in its Mobile Marketing section, titled “Critics Shine Spotlight on I Phone obsession”

JMango CEO Ilan Oosting was quoted at length in the article, which noted that brands need to look at the other major mobile operating systems in terms of providing mobile apps to consumers. Oosting said

If you’re just creating (apps) for the I Phone, everyone else misses out. If you can deliver the same I Phone application to people on a Nokia phone [via its Ovi apps store] at the same time without building a new app, why wouldn?t you? That’s where the market is going and very quickly?

To read the article, please click here.