JMango hits the fairways with Tour Player International

Tour Player International, a new multi faceted business concept focussed on the development of young golfers is being caddied in its mobile strategy by JMango.

Tour Player International is the first of its kind reality golf series where 12 players will have the opportunity of a lifetime to become a Professional Tour Player. In addition to the reality TV Program, TPI will also feature several licensing deals as well as the establishment of an International Golf Academy.

Complementing these initiatives will be a focussed digital strategy, with JMango charged with developing the mobile component.

Working closely with TPI, JMango will develop a mobile application focussed on the reality program with value added content such as rules and greens bookings to aid golfers around the world.

Ken Cantrill, Creator of Tour Player International said, “Tour Player will be shining a light of the cutthroat world of professional golf and what it takes to make it to the top. In conjunction with JMango, we will also be providing golfers around the world with a world class application that will enhance their golfing experience both on and off the course”.

“We love golf and have a many ideas as to how JMango can enhance golfers experience via mobile,” said Ilan Oosting, CEO of JMango. “Ken’s vision for Tour Player is very exciting and we look forward to expanding on this program as it rolls out over the coming years”.

The Tour Player International program is expected to start in January 2010 in Spain. For more information on Tour Player International, please visit www.tourplayer-international.com.